Blog

Digital Marketing: Local Business Schema for Local SEO

Local Business Schema lets you broadcast your business’s details so Google understands them. Let’s talk about the WHY and the HOW of Local Business Schema.

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Why We Fancy WPEngine Hosting

By Alex Darling At ChoiceLocal, we provide a lot of different digital marketing services. We touch on content marketing, on-page SEO, PPC advertising, web hosting, and more. Every task under those various umbrellas can require juggling multiple tools to get the job done, which means we have plenty of opportunities to get to know our […]

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How Digital Marketing Experts Utilize User Experience Principles

By Megan Shaw As marketing continues to evolve into a near-exclusively digital landscape, many marketers may ask themselves: how can we ensure that our ads, landing pages and calls to action are relevant and lead to conversion? Marketers are often tasked with being experts in many disciplines – psychology, design, business, and strategy. Our field […]

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The Importance of Visual Content For Franchise Marketing

By Ali Dieken Each year digital content becomes more essential to the online marketing strategies of small, medium and large businesses. As a provider of franchise marketing services to local businesses across the country, we work every day to help our clients better understand the importance of visual content. Learn more about why visual content […]

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Intelligent Search and What It Means for Organic Rankings

By Maggie Rodriguez Relevancy is key for organic search to be successful. Organic search has often been the priority for businesses looking to see ranking results. Businesses who wanted to be found online by potential consumers used title tags, meta descriptions, and URLs sprinkled with the right number of industry-specific keywords to show up at […]

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Franchise Marketing: Tying Each Lead to Closed Business with ChoiceLocal BusinessHub

By Joe Soltis Our mission at ChoiceLocal is to Help Others. For our client partners, this means that we MUST be proving a hard and substantive ROI from the investments they are making in local franchise marketing dominance with ChoiceLocal. In doing work for hundreds of local business, what we have learned is that our […]

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Everyday SEO for the Busy Individual

By Sara Smith Why Focus on SEO? In 2017, SEO matters more than ever for small businesses. While you may hesitate in this up-front investment in money or resources in SEO, know that this approach has long-term staying power and a proven ROI. More and more consumers are looking to the internet for research on […]

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Digital Marketing Matters – A Non-Marketer’s Perspective

By Greg Soltes I work in a company that currently has 32 employees (two of which are interns.) Of those 32 individuals, I am the only one without any sort of marketing experience. The most marketing knowledge I have extends to my Marketing 101 class back in college. From that course, the only real thing […]

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4 Reasons To Use PPC Advertising

By Ali Dieken Pay-per-click, also called PPC advertising, is one of the most effective ways to draw potential leads to your website. Learn from our Top 4 Reasons to use PPC for your local business:   Stay tuned for more great updates from ChoiceLocal about PPC, SEO and all things digital marketing!

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Rounding the Bases: Knock Your PPC Campaigns Out of the Park This Summer

By Shawn Hanak With the coming of summer, baseball season is back in full swing. So now I’ll do my best to relate America’s pastime to your  pay per click (PPC) campaigns. It’s time to step up to the plate in our campaigns and hit them out of the park! Single – Campaign Creation You […]

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