Blog

The Importance of Visual Content For Franchise Marketing

By Ali Dieken Each year digital content becomes more essential to the online marketing strategies of small, medium and large businesses. As a provider of franchise marketing services to local businesses across the country, we work every day to help our clients better understand the importance of visual content. Learn more about why visual content […]

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Intelligent Search and What It Means for Organic Rankings

By Maggie Rodriguez Relevancy is key for organic search to be successful. Organic search has often been the priority for businesses looking to see ranking results. Businesses who wanted to be found online by potential consumers used title tags, meta descriptions, and URLs sprinkled with the right number of industry-specific keywords to show up at […]

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Franchise Marketing: Tying Each Lead to Closed Business with ChoiceLocal BusinessHub

By Joe Soltis Our mission at ChoiceLocal is to Help Others. For our client partners, this means that we MUST be proving a hard and substantive ROI from the investments they are making in local franchise marketing dominance with ChoiceLocal. In doing work for hundreds of local business, what we have learned is that our […]

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Everyday SEO for the Busy Individual

By Sara Smith Why Focus on SEO? In 2017, SEO matters more than ever for small businesses. While you may hesitate in this up-front investment in money or resources in SEO, know that this approach has long-term staying power and a proven ROI. More and more consumers are looking to the internet for research on […]

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Digital Marketing Matters – A Non-Marketer’s Perspective

By Greg Soltes I work in a company that currently has 32 employees (two of which are interns.) Of those 32 individuals, I am the only one without any sort of marketing experience. The most marketing knowledge I have extends to my Marketing 101 class back in college. From that course, the only real thing […]

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4 Reasons To Use PPC Advertising

By Ali Dieken Pay-per-click, also called PPC advertising, is one of the most effective ways to draw potential leads to your website. Learn from our Top 4 Reasons to use PPC for your local business:   Stay tuned for more great updates from ChoiceLocal about PPC, SEO and all things digital marketing!

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Rounding the Bases: Knock Your PPC Campaigns Out of the Park This Summer

By Shawn Hanak With the coming of summer, baseball season is back in full swing. So now I’ll do my best to relate America’s pastime to your  pay per click (PPC) campaigns. It’s time to step up to the plate in our campaigns and hit them out of the park! Single – Campaign Creation You […]

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Do’s and Don’ts of Social Media – Infographic

By Ali Dieken There are many do’s and don’ts associated with brand management and social media management for small businesses. Learn about the basics from our infographic below:    

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Infographic: Mobile Friendly Tips for Businesses

Mobile search becomes more important every day, surpassing desktop search numbers and continuing to trend upward into 2017. Businesses can no longer afford to ignore it. It is crucially important for websites to be mobile friendly in this atmosphere and critically important to take steps to optimize to further improve user experience in the mobile […]

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Reviews: The Good, The Bad and The Follow-up

By Liz Priebe When a customer is looking at a new product or service, what are they likely to do? They will research options, check websites and look through reviews and customer feedback. This is important to businesses because it provides live and local feedback from and for your existing and potential customers. The Good […]

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