Blog

5 Reasons To Use Hashtags

Infographic by Ali Dieken Hashtags are a unique and interesting part of social media. Marketers and individuals alike use hashtags for a variety of purposes. Some hashtags are internationally followed and some are hyper local. All of them serve a number of important purposes. So whether you’re marketing an event, curating a topic, or building […]

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ChoiceLocal Wins NorthCoast 99 Award 2018

ChoiceLocal is proud to be recognized by ERC as one of Northeast Ohio’s 99 best places to work! This is the first time that ChoiceLocal has received the NorthCoast 99 award. ChoiceLocal is also a first-time applicant! “It’s an honor to be included among the NorthCoast 99 winners. ChoiceLocal’s mission is to Help Others and […]

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Moving from HTTP to HTTPS

Infographic by Ali Dieken Have you moved your site from HTTP to HTTPS yet? If not, find out why you should be doing so sooner rather than later:   About the Author Ali Dieken is an Account Executive at ChoiceLocal, specializing in search engine optimization and speaking fluent Google Analytics, BrightEdge and Hubspot.

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New Pay-Per-Click Account Checklist

By Shawn Hanak Making a new pay-per-click (PPC) account can be stressful. Even after you sort your keywords into ad groups and write all your ad copy, it’s tough to know if you’re forgetting something. Here’s a checklist to help you remember some of the basic action items you should take care of before launching […]

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Mobile Madness: A Look Into Google’s Most Recent Updates

By Ashley Costello The many minds that make up Google are always actively looking for ways to improve the search landscape and a user’s journey through it.  After years of careful research and testing, they have finally begun to roll out the red carpet to showcase the results of their labor.  Most noted are the […]

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Gaining Access To A Lost Google Analytics Account: A Step-By-Step Guide

By Matt Insley Google Analytics is a vital tool to help you understand how your website is performing. It can tell you tell you how many people are visiting your site, what they are doing while they visit and, most importantly, let you know where your leads are coming from. However, in order to access […]

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Enhancing SEO with UX: A Digital Marketing Game Plan

By Sara Smith While 2017 saw more updates than any previous year, the first half of 2018 has already seen at least three confirmed and sweeping algorithm updates and strong indications of many more to come, particularly involving the mobile index. These algorithm updates were accompanied by major changes to a typical Google SERP, fundamentally […]

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Site Structure: Building Your Business’s Online Home

By Rebecca Lima Whether you are building a new website, switching to a new marketing agency, or just looking to understand your website better, the most fundamental element to look at is site structure. By understanding your site structure, you can simplify your onboarding process with an agency and have a deeper appreciative of how […]

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Franchise Marketing: Everything You Need to Know About Google Algorithm Updates to Drive Digital Leads to your Business

By Dan Price Infographic by Ali Dieken How important is it to know the vast history of Google’s algorithm updates? Since Google’s eclipse into the search engine universe a multitude of major updates, as well as thousands of smaller daily ones, have been made to fine tune the Google megabeast. From reacting to the activity […]

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Franchise Marketing: Maximizing ROI Through PPC

By Brittany Piper One of the greatest challenges pay-per-click (PPC) marketers face is increasing return on investment (ROI) for a client. Years ago when I entered the PPC world all clients seemed to care about was getting impressions and clicks to their website. It didn’t matter how the user got to the site, it just […]

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